All businesses, regardless of their size, should have their own page on at least one social network. But how to choose the right one? There are more than 200 floating around on the internet. We took the challenge to describe the top 5 to help you choose the one that best suits your business.
Facebook - Broadcast your brand all around the world.
With 1.71 billion monthly users around the world, Facebook is the most popular social network worldwide. People of all ages, nationalities and beliefs use Facebook to communicate and stay informed on local, national and international events.
This platform is a no brainer. Your business is most likely to reach a lot of people than using another social network. In addition to creating a "Fan Page", a feature that is completely free, Facebook has made available special advertising tools to entrepreneurs that allow you to reach new audiences and spread your brand among more people.
If you are new to social media management, Facebook is an excellent place to start. Thanks to its high diversity of users you’re more than likely to find followers without investing much time, money and effort. Depending on your business, we recommend uploading new content 3-7 times a week.
Facebook is ideal for:
- Positioning your brand in a new market.
- Showcasing the attributes of your product or service.
- Interacting with your customers in an informal and natural way.
Twitter - Immediate access to your brand.
Twitter, though considered as a news platform, the bluebird has not left behind the interaction between users and the ability to communicate quickly. This platform was the first that used the "hashtags" (#) as a tool to categorize content within the page.
Currently, Twitter has 320 million users worldwide and is on the list of the 10 most visited pages in the "United States". The unique feature of Twitter is that each "tweet" may not contain more than 140 characters.
The good in having a profile on Twitter is the ease with which you can interact with your customers or potential buyers. Many companies like Spotify, JetBlue Airlines and Major League Baseball are examples of how to use this platform correctly. If your company is looking to turn customer service into an immediate and completely personalized experience; Twitter is the best choice.
Twitter is ideal for:
- Customer Service.
- Sharing interesting content.
- Brand involvement on trending topics.
Instagram - A good picture is worth more than a thousand words.
With half a million monthly users, Instagram has been fighting to retain the title of "Millenials’ favorite App". This social network that now belongs to the Facebook’s empire, revolves around sharing experiences through photographs and / or short videos.
Like Twitter, Instagram uses "hashtags" to categorize the content in the page. Among the most popular themes are food, sport and lifestyle. It is very important that the communication of your brand has aspirational and aesthetically appealing elements. The manager of your company’s Instagram account must have knowledge in professional photography, that way, you make sure that the content has a good quality.
Instagram can be of good aid for those companies that are seeking to showcase their brand through images that highlight the benefits and usefulness of their products or services. The most popular industries on this social network are food, clothes and makeup.
Instagram is ideal for:
- Connecting with a younger audience.
- Highlight the benefits of your product or service.
- Create a desire for your brand through images or videos.
Pinterest - Do it yourself.
Pinterest is an image based social network. However the photographs’ objective is not transmitting the value of the brand. Companies with successful campaigns invite the user to take action. Most of Pinterest’s content is oriented to the famous "do it yourself". Brands show how a finished product will look like along with instructions for the users to put their hands to work.
Most of the communication is geared towards females. The images, computer graphics and designs that are uploaded daily can be arranged by "boards" classified by keywords.
A company can benefit from using visually appealing photos of the different applications their products or services have. For example, a company that is dedicated to manufacturing glass containers could be successful in Pinterest if they upload images of containers decorated and explaining how to do it.
Pinterest is ideal for:
- Demonstrate the applications of your product or service.
- Make people fall in love with your brand.
- Communicate the usefulness and benefits of your brand.
- Transmit by computer graphics or tutorials your expertise.
LinkedIn - The network of professionals.
One of the benefits of all the previous social networks is the freedom in the customer - business interaction which can be developed with an informal communication. This is not the case with LinkedIn.
In this social network users can connect with other people and companies to establish professional relationships. That is why there are certain unspoken rules in communication and information sharing. Every content should be related to the company's turnover (news, updates and information) in the same way the individuals should be careful in what they post, LinkedIn is used by many "scouts" to find new talent... Just remember to keep it professional.
Many companies use LinkedIn to build strategic relationships. Mutual support among entrepreneurs is promoted within the platform.
LinkedIn is ideal for:
- Making professional connections.
- Establishing strategic business relationships.
- Share relevant content related to the company's turnover.
As you can see, your company’s personality determines how it can communicate with its audience and defines which social network is the most convenient to start implementing advertising and digital marketing strategies.